Initiative Musik

Initiative Musik is the federal government’s funding agency that supports the music industry for rock, pop, and jazz in Germany. Initiative Musik’s support programmes offer artists financial support to indirectly support their professional development. One of its main goals is to promote and support young musical talent, musicians with immigrant backgrounds, and disseminating music from Germany on a national level and on foreign markets. Another focus is the support of music venues that significantly contribute to maintaining cultural diversity within Germany with their work.

The range of support combines both cultural and economic development, which is also reflected in the structure of the partners and the representation on Initiative Musik’s Supervisory Board with equal numbers of representatives from the political sphere and music industry.

Initiative Musik acts as Germany’s music export office. As the German representative, it contributes to international networks – such as the European Talent Exchange Programme (ETEP) – cooperates with other European music export offices, and also initiates its own projects for promoting exports and up-and-coming artists.

Initiative Musik is supported by the German Society for the Administration of Neighbouring Rights (GVL), the German Music Council (Deutscher Musikrat), and the German Music Authors’ Society (GEMA). The bulk of the project’s funding is provided by the German Federal Commissioner for Culture and Media.

Further information >>> Flyer Export 2019 




22 German Acts at SXSW 2019


  • Curated by Initiative Musik: WUNDERBAR Music Day & Night with Alice Phoebe Lou, GURR, Jazzrausch Bigband, Moritz Simon Geist etc. - 03/13.2019 @ Seven Grand | Austin, USA
  • GERMAN HAUS: 03/09 – 03/14.2019 @ Graeber House | 410 E 6th street | Austin, USA
  • GERMAN PAVILION: 03/10 - 03/13.2019, Booth 211, Halle 4 @ Austin Convention Center


Press release & Website