Press Release Nr. 100 from Initiative Musik

SXSW Music 2015 – Germany Reaches a New Record of Artists at the South by Southwest

  • 23 bands and artists from Germany present themselves at this years’ SXSW Music starting March 18 - 22
  • James Minor, General Manager SXSW Music, proclaims this year shows the "true spirit of Germany"
  • Official SXSW Panel: Conquer the German Market - with Ralph Christoph, Udo Dahmen, Jürgen Enninger; Christian Morin, and Alexander Schulz
  • Showcases at the German Haus: Wunderbar, Reeperbahn Festival, Berlin Beats

 

Berlin -- March, 2015

 

"This year, we’re not only excited to have the largest number of German artists ever, but also a selection that more than ever before shows the true spirit of Germany and its diverse talents,” says James Minor, General Manager of the SXSW Music Festival. “Electronic artists and DJs ranging from Matias  Aguayo, Lena Wilikens, and Christian S from Cómeme to Boris and Marcel Dettmann to notable newcomers such as Fjaak, Magic Island, Ωracles, and Camera not only represent this diversity, but also encapsulate everything that I love about German music, past and present.”

 

James Minor, SXSW Music

 

 “Germany has always played an important role in SXSW, and this year is clearly no exception," said Minor. Minor is excited about the thrilling development of German artists, especially talented newcomer bands at SXSW. Additionally, Reeperbahn Festival and Musicboard Berlin curate and offer a rich diversity in music one evening each within the official SXSW program.

 

The most talked about act hailing from Germany at this years’ SXSW is Milky Chance. The highly anticipated duo, originating from Kassel, will continue to build momentum after their SXSW appearance with a multitude of media events and over 40 concerts starting in Austin and continuing through the United States and Canada until the end of May.

 

Wunderbar Showcase, German Haus

 

Without exception and keeping in tune with tradition, the Wunderbar showcase, held by Germany’s joint presentation and Initiative Musik, highlights three bands to play in front of international bookers, agents and journalists.

 

Not to be missed are newcomers Ωracles with their enthusiasm for psychedelic rock and disco. While creating rippling effects in 2014 for music fans at Reeperbahn Festival and CMJ in New York City, they captivated audiences with their very distinctive sound. British rock star and front-man for the Libertines, Pete Doherty effectively summarized the band: "They're shit-hot!"

 

 

 

Fjaak

 

The third and final act of the Wunderbar showcase is the techno trio Fjaak, who recently signed with Modeselektor’s label Monkeytown Records. Fjaak, making their debut appearance on the SXSW stage, display their artistry by using analog technology exclusively. "For our hardware live-set jam session, we will use a modular system, a sampler, and a drum machine instead of a computer."

 

The Cologne label Cómeme will be hosting a label showcase with their top performers. Included in the lineup is producer and DJ Lena Willikens, who is known for her eclectic selection of music. For Willikens, the tour alongside label mates Matias Aguayo and Christian S. is an important and exciting experience because they can tap into the US market. "For me, Cómeme does not only stand for sore muscles after a night of too much dancing, but it’s always for surprises and a unique, rare sound. It is important to be internationally known as a label, even though we are already active in Europe and Latin America. But, of course we want to be equally as present in the US," said Willikens.

 

 

Lena Willikens

 

Since 2010, Initiative Musik has coordinated the German presentation at SXSW and exposed German bands in Austin, thus making SXSW the largest international music export project of Germany. This year, Initiative Musik supports Amsteramn!, Ωracles and Fjaak during the Wunderbar showcase by providing travel allowances on behalf of the German presentation. Joining these artists are Lena Willikens, L'aupaire, Mantar, Magic Island, A Pony Named Olga, and Camera who are also supported by Initiative Musik through the Short Tour Funding program which targets performances abroad.

 

This year, for the first time, five Federal States will be represented at the German Haus: Berlin, Baden-Wuerttemberg, Bavaria, Hamburg and North Rhine-Westphalia. The German Pavilion (March 15th to 18th) at the SXSW Trade Show and the German Haus (March 14th to 19th) at Lucille (77 Rainey Street) is open to companies and creatives in the music, film and interactive industry. The German Pavilion and German Haus provides two central hubs for international audiences with an assortment of networking opportunities, workshops, matchmaking and music shows. As part of the official SXSW Program, this year Germany will be responsible for six panels and presentations. The joint German presentation for SXSW in Austin, coordinated by Initiative Musik for the sixth time, is part of the international trade fair program of the Federal Ministry of Economic Affairs and Energy (BMWi). Furthermore, the appearance of the German Haus is supported by the Culture and Creative Industries Initiative of the Federal German Government.

 

Facts SXSW

  • SXSW combines festivals, conferences and exhibitions in the fields of Music, Film and Interactive
  • SXSW Music: World's biggest showcase festival with 2,200 artists, more than 100 concert stages and 25,000 registered trade participants
  • SXSW Interactive: 30,000 participants, 1,800 speakers, more than 1,000 lectures and discussions on e-commerce, web development, social media, multimedia, interface design
  • SXSW film: film festival and conference, over 200 films and 15,000 registered oriented visitors

 


Panel: Conquer the German Market 

Wednesday, March 18
2:00pm – 3:00pm

Austin Convention Center
Room 8C

  • Ralph Christoph, Cologne, c/o pop Festival & Convention
  • Udo Dahmen, Mannheim, Popakademie Baden-Württemberg
  • Jürgen Enninger; Culture and Creative Industries, City of Munich
  • Christian Morin, Berlin, Pop Kultur
  • Alexander Schulz, Hamburg, Reeperbahn Festival

 

 

GERMAN ACTS @ SXSW 2015
Bands from Germany in Official SXSW Music Program


Matías Aguayo, Ajnascent feat. NKSR aka Cinematic Experience, Amsterdamn!, Boris, CAMERA, Christian S., Marcel Dettmann, Fjaak, Heat, IAMNOBODI, Fritz Kalkbrenner, L'aupaire, Magic Island, MANTAR, Milky Chance, Oracles, A Pony Named Olga, Swearing at Motorists, Talking To Turtles, Trixie Trainwreck, VIMES, Lena Willikens

 


SCHEDULE GERMAN ACTS

 

SUNDAY 03/15/2015

KOFELGSCHROA OBERAMMERGAU [Oktoberfest @ Reeperbahn in German Haus] 9.30 PM & 12 AM

 

MONDAY 03/16/2015

VIMES (DJ SET) COLOGNE [Berlin Interactive Party @ German Haus]

MAGIC ISLAND BERLIN [Berlin Interactive Party @ German Haus]

 

TUESDAY 03/17/2015

AJNASCENT AKA CINEMATIC EXPERIENCE COLOGNE [Russian House] 9.30 PM

 

WEDNESDAY 03/18/2015

Radio Cómeme takes over with MATÍAS AGUAYO, CHRISTIAN S., LENA

WILLIKENS COLOGNE – c/o pop presents [NRW-Snackfast @ German Haus] 11 AM & [Reeperbahn Hamburgers Music Edition @ German Haus] 4 PM

TALKING TO TURTLES LEIPZIG [South by Soup Fest] 11.45 AM

MANTAR HAMBURG [Club Metropolis (Heavy Metal Pool Party)] 2 PM

MILKY CHANCE KASSEL [Radio Day Stage Austin Convention Center] 4 PM

CHRISTIAN S . COLOGNE [Empire Control Room] 8 PM

ΩRACLES BERLIN [Reeperbahn Stage @ German Haus] 9 PM

MATÍAS AGUAYO COLOGNE [Empire Control Room] 11 PM

FRITZ KALKBRENNER BERLIN [The Madison] 12 AM

L‘AUPAIRE BERLIN [18th Floor at Hilton Garden Inn] 12 AM

LENA WILLIKENS COLOGNE [Empire Control Room] 12.45 AM

 

THURSDAY 03/19/2015

FJAAK BERLIN [Wunderbar Showcase @ German Haus] 3 PM

ΩRACLES BERLIN [Wunderbar Showcase @ German Haus] 3.45 PM

AMSTERDAMN! MANNHEIM [Wunderbar Showcase @ German Haus] 4.30 PM

MAGIC I SLAND BERLIN [Berlin Showcase @ German Haus] 8 PM

TRIXIE TRAINWRECK BERLIN [Saxon Pub] 8 PM

MANTAR HAMBURG [Dirty Dog Bar] 8.20 PM

A PONY NAMED OLGA BERLIN [Saxon Pub] 9 PM

VIMES COLOGNE [Berlin Showcase @ German Haus] 9 PM

FJAAK BERLIN [Berlin Showcase @ German Haus] 10.10 PM

CAMERA BERLIN [Hotel Vegas @ Volstead] 10.30 PM

FRITZ KALKBRENNER BERLIN [Berlin Showcase @ German Haus] 12 AM

 

FRIDAY 03/20/2015

TALKING TO TURTLES LEIPZIG [Stephen F‘s Bar] 1 AM

ΩRACLES BERLIN [Burger Rec @ Pool Party] 4 PM

SWEARING AT MOTORISTS HAMBURG [720 Club Patio] 9 PM

HEAT BERLIN [The North Door] 10 PM

SATURDAY 03/21/2015

TALKING TO TURTLES LEIPZIG [Whip In] 3 PM

MANTAR HAMBURG [Yellow Jacket Social Club] 4.45 PM

AJNASCENT AKA CINEMATIC EXPERIENCE COLOGNE [Elephant Room] 9 PM

AMSTERDAMN! MANNHEIM [Cedar Street Courtyard] 10 PM

HEAT BERLIN [720 Patio Club] 10 PM

ΩRACLES BERLIN [04 Lounge @ Whoopee Mag] TBA

 

SUNDAY 03/22/2015

TALKING TO TURTLES LEIPZIG [Stubb’s] 6.30 PM

 

Please be aware that shows and further appearances will be updated. 
For more information on the artists, please visit: www.german-haus.biz

 

James Minor 

SXSW Music - General Manager

English Statement

"If you look closely at the wide scope of German talent at SXSW 2015, it almost seems like a statement is being made; Germany has a history of, and  continues to be an extremely forward-thinking creative place. This year, we’re not only excited to have the largest number of German artists ever, but  also a selection that more than ever before shows the true spirit of Germany and its diverse talents.  Electronic artists and DJs ranging from Matias  Aguayo, Lena Wilikens, and Christian S from Cómeme to Boris and Marcel Dettmann to notable newcomers such as Fjaak, Magic Island, Ωracles, and Camera not only represent this diversity, but also encapsulate everything that I love about German music, past and present. On top of this, both Reeperbahn  Festival and Berlin Beats have curated showcases which are truly bringing something unique to SXSW 2015. And of course, the rising commercial success of Milky Chance is not something that can easily be ignored, either. Germany has always played an important role in SXSW, and this year is clearly no exception."

 

Downloads

 

Pressemitteilung: PM 100 als PDF

 
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